Visual Imagery Advertisement Appeals Analysis Paper
Select 3 ads and analyze them. The ads can be any range of years or eras; however,the ads cannot be commercials
- For the analysis paper, identify the major claim and minor claim based on the claims in the handout listed above titled “Visual Argument Unit” which discussed 10 different ad claims.
- Identify the cultural values, ideals, and hidden desires of the common person. Does the visual reinforce the values or question them?
- You should include a discussion on the design of the ad, including the use of symbols, color, and the placement of words and images.
- You should also include any other relevant information that is mentioned in the notes regarding concepts discussed in class, thus far.
4. Things to be careful with while completing the assignment:
a. Do not forget to write an introduction and a conclusion for the entire paper, not for each image. Each ad needs to be incorporated into the essay with your introduction and conclusion. You are not completing 3 separate essays, just 1. The introduction and conclusion unifies your discussion. Here is where using similar products from the same company works well because you can look at how one company creates an argument in comparison to another.
b. Do not forget to include the ads in the final paper.
c. Do not submit 3 separate files. Again, you are completing one essay with 3 ads discussed.