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UCLA Impulse Purchases Questions

UCLA Impulse Purchases Questions

UCLA Impulse Purchases Questions


Impulse Buying: Why You Buy Stuff You Don’t Need

Run Time: 6:13. About: consumer behavior and various factors behind it.

Video Link:

Question 1: In addition to the various brain components, how does an individual’s personality impact their likelihood to make impulse purchases? 80 to 100 words. 3 points.

Question 2: What are ways retailers attempt to persuade you to make impulse purchases? 70-90 words.

Week 6 Discussion board. Why Starbucks Failed in Australia (Global Marketing)

Run Time: 6:49. Clip:

  1. Discuss Starbucks’ failure in Australia. There are many reasons mentioned in the video. Identify ONE reason you think is responsible and write a thoughtful message.
  2. Starbucks is trying to re-enter Australia. What is it doing differently and what marketing concept applies to their re-entry strategy (could be from a different chapter)?

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