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SSC How Toyota and BMW Approach Their Customers Memorandum

SSC How Toyota and BMW Approach Their Customers Memorandum

SSC How Toyota and BMW Approach Their Customers Memorandum

Question Description

Profiling Your Readers 41

exercises and Projects Individual or Team Projects

1. Choose two websites that are designed for very different types of readers. Write a memo to your instructor in which you compare and contrast the websites, showing how they approach their readers differently. How do they use content, organization, style, and design to meet the needs, values, and attitudes of their readers?

Some pairs of websites you might consider include: www.chevrolet.com versus www.miniusa.com for cars www.time.com versus www.outsidemag.com for magazines or www.samsung.com versus www.apple.com for mobile phones Look for websites for similar products that pursue different kinds of customers.

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