I will be sending in the topic on our group business plan.

Conduct research on the following components of a market analysis:

• Segmentation and Selection
• Buyer Behavior
• Competitor Analysis
• Sales Estimates

Via the Group pages, work together in your team to decide who will complete each section. Turn in your individual section as a short paper. Your team will compile the complete market analysis and submit it as part of your completed business plan in Module Seven.

For additional details on this paper, refer to the Short Paper/Case Study Analysis Rubric document.