Santa Monica College Decoding Controversial Media Essay
Write a five page essay (12-point font, double-spaced, 1-inch margins) responding to one of the prompts below. It will be evaluated on the basis of your argumentation, use of supporting materials, and clarity and organization. Write as if for a general audience. You will be expected to perform research by consulting appropriate sources (trade, popular, academic publications, and/or other applicable material).
Decoding Controversial Media: Apply Hall’s encoding/decoding model to a media text widely argued to be controversial. What is the media producers’ preferred meaning? What is one popular negotiated or oppositional reading? Use mainstream reviews and criticism, news pieces, fan pages, and/or other sources to illustrate the decoding position. Ultimately, what does your research reveal about the balance of power between producers and audiences in determining meaning?