Riverside City College Marketing Research on Chewy Company Report

Description

Media Research – “Tell me something I don’t know” article that might affect the attractiveness of that market
Select an article from any media source that might affect business – using Ch Chapter 7 Strategies for competing in International Markets and Ch 8 Corporate Strategy concepts

Use 2 L.Os from Ch 7 and 2 L.Os from Ch 8 to analyze the company’s management (each L.O. should have 3 examples at 100 words per example).

based on chewy company

ch 7

1. The primary reasons companies choose to compete in international markets

2. How and why differing market conditions across countries influence a company’s strategy choices in international markets

3. The five major strategic options for entering foreign markets

4. The three main strategic approaches for competing internationally

5. How companies are able to use international operations to improve overall competitiveness

6. The unique characteristics of competing in developing-country markets

ch 8

1. When and how business diversification can enhance shareholder value

2. How related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage

3. The merits and risks of unrelated diversification strategies

4. The analytic tools for evaluating a company’s diversification strategy

5. What four main corporate strategy options a diversified company can employ for solidifying its strategy and improving company performance

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