Progressive Office Furniture HubSpot Marketing & Mix Healthcare Articles Summary

Description

1. Literature Matrix (45 points)

Task

Summarize 10 sources in the attached matrix (including the web sources)
- You can use any topic-relevant article found since the beginning of the semester
Make a final determination on which resources you will be using in your presentation

Criteria

There are 11 tabs along the bottom of the attached Google sheet. One tab will summarize every article (summary tab), then there is one tab for each resource.
- In the Summary Tab:
  - Articles will display horizontally across.
  - Each column represents a portion of the resource you are using.
  - Not all parts will be relevant for each resource. Just use your best judgment.
- In the Article Tabs:
  - Use one article per tab to enter your summary of article tabs
  - Information will be entered vertically down and will automatically populate the summary tab
Indicate which resources you will be using in your presentation (there is a place to indicate this on the matrix). Keep in mind that:
- 3 sources should be something patients would likely find when attempting to educate themselves
- 2 Quantitative articles
- 1 Qualitative article
2. Discussion (10 points) answer question below in 2 paragraphs.

Select a business or industry that you are familiar with, and describe which type of metric is superior: internal or external? Why?

3. Essay (50 points)

It is critical for businesses to always be evaluating their marketing mix to maximize the benefit from their marketing spend. There are several systems that allow businesses to do this. Some are focused on the entire marketing mix, others focus on certain areas (web-based, print, etc.) Look at a few of the products below.

Assignment:

Select one of these products or another similar product
In a short write-up (1-2 pages) include the following:
- Product focus
- How it works
- What it does
- Possible benefits
- Any drawbacks
4. Plan Part 7 : Metrics
In this class you will be creating a marketing plan for a real or fictitious business. This is a detailed process, and so we will be breaking it down across many weeks. You will be working on the following components of the plan:
- Plan Part 0 : Ideas
- Plan Part 1 : Situational Analysis
- Plan Part 2 : Target market
- Plan Part 3 : Positioning
- Plan Part 4 : Competitive analysis
- Plan Part 5 : Market strategy
- Plan Part 6 : Budget Plan
- Plan Part 7 : Metrics
This Week – Plan Part 7 : Metrics

In this week’s portion of the plan we define how we will measure success in our marketing plan and its associated spending.

Assignment requirements:
- Using your template describe the following:
  - List and define your internal and external success factors
  - Based on your marketing mix, list and define the metric you will use for each item
  - Describe how you would modify your marketing mix based on different metric results
- These responses should be between 2-4 pages.