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MBA 5501 Columbia Southern Unit VI University Caterpillar Inc Marketing Plan

MBA 5501 Columbia Southern Unit VI University Caterpillar Inc Marketing Plan

MBA 5501 Columbia Southern Unit VI University Caterpillar Inc Marketing Plan


Marketing Plan

Throughout this course, you have learned about the elements of a marketingplan. This assignment will provide you with the opportunity to research themarketing methodology of an existing publicly traded company; using a publiclytraded company will provide you with access to a greater amount of informationto complete this assignment. As you research this company, apply thetheoretical learning from this course.

Include the sections below in your marketing plan.

  • Introduction: Include a brief introduction of the company.
  • Competitive Analysis: Who are your company’s competitors, and how is eachdifferentiated? Identify two or three strengths and two or threeweaknesses of your company compared to a minimum of two of your company’scompetitors.
  • Marketing Strategies: What are the marketing strategies used by yourcompany in the management of the global customer brand? Use the four Ps inyour analysis, which are listed below.
    • Product: Begin with a theoretical definition of a product. What is theproduct/service offering by your company? How did the development ofthese new products affect your company’s marketingstrategy?
    • Place: Begin with a theoretical definition of place. What are thedistribution channels used by your company?
    • Price: Begin with a theoretical definition of price. What is thepricing strategy used by your company?
    • Promotion: Begin with a theoretical definition of promotion. What arethe traditional and digital methods of marketing promotion used byyour company? Explain a minimum of three traditional and threedigital methods.
  • Competitive Advantage: Identify whether your company has a competitiveadvantage in each of the areas of the four Ps. Remember that your companycould have a competitive advantage in one area and not in another. Includesupporting rationale.

Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required.

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