Instructions

Marketing Plan

Throughout this course, you have learned about the elements of a marketingplan. This assignment will provide you with the opportunity to research themarketing methodology of an existing publicly traded company; using a publiclytraded company will provide you with access to a greater amount of informationto complete this assignment. As you research this company, apply thetheoretical learning from this course.

Include the sections below in your marketing plan.

• Introduction: Include a brief introduction of the company.
• Competitive Analysis: Who are your company’s competitors, and how is eachdifferentiated? Identify two or three strengths and two or threeweaknesses of your company compared to a minimum of two of your company’scompetitors.
• Marketing Strategies: What are the marketing strategies used by yourcompany in the management of the global customer brand? Use the four Ps inyour analysis, which are listed below.
  • Product: Begin with a theoretical definition of a product. What is theproduct/service offering by your company? How did the development ofthese new products affect your company’s marketingstrategy?
  • Place: Begin with a theoretical definition of place. What are thedistribution channels used by your company?
  • Price: Begin with a theoretical definition of price. What is thepricing strategy used by your company?
  • Promotion: Begin with a theoretical definition of promotion. What arethe traditional and digital methods of marketing promotion used byyour company? Explain a minimum of three traditional and threedigital methods.
• Competitive Advantage: Identify whether your company has a competitiveadvantage in each of the areas of the four Ps. Remember that your companycould have a competitive advantage in one area and not in another. Includesupporting rationale.

Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required.