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Howard University PESTEL Analysis and Post Pandemic Recommendations Paper

Howard University PESTEL Analysis and Post Pandemic Recommendations Paper

Howard University PESTEL Analysis and Post Pandemic Recommendations Paper


COVID-19 is putting the global economy into a tailspin. Many countries are heading for very sudden and unprecedented recession. This crisis will catalyze some huge changes. Few industries will avoid being either reformed, restructured or removed. Agility, scalability and automation will be the watchwords for this new era of business and those that have these capabilities now, will be the winners.

In light of this backdrop, as a “Strategic Management Specialist,” this is what you are tasked to do:

1. Conduct a PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) analysis of the environment in China.

2. Secondly, assume the role of a “Strategic Manager” for ANY company operating in one these countries (the company can be hypothetical) . Conduct a PESTLE analysis of the external environment, that should inform your strategic decisions for the company.

From the information gathered, prepare an overall strategic design that will assist your company to retain/regain sustained competitive advantage in its industry after the passing of Covid 19.

In your deliberation, provide recommendations that can fuel growth, success and profitability for your company, despite the grave impact of Covid 19.

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