discourse Advertisement Rhetorical Analysis Essay
Rhetoric, as we’ve defined in class, is the art of persuasion. We use
rhetoric constantly in our
everyday lives, from everything to trying to decide where to go for dinner to a more formal political
or ideological discourse. While rhetoric is often associated with speaking and writing, it is not limited
to those fields. We p
ersuade people, not only by what we say or write, but how we say it. We use
visuals and sounds, and we play with people’s connotations and associations.
One of the most obvious forms of rhetoric in today’s culture is the advertisement. Advertisements
certain products, etc., use rhetoric by choosing who acts in them, how they’re acting, the colors
used, the words used, even the music used. For this assignment, you’ll be
advertisement, preferably no more than 2 minutes in length, and analyzin
g it rhetorically.
In contrast to the Literacy Narrative Essay, this essay will contain very little of your own experiences
and opinions. Your job, in writing this paper, is not to decide whether or not what is being
advertised is good or right or ethical
. Your job is to analyze
how well the ad is doing its job.
is persuading people of? How is persuading them? What cultural norms and assumptions are used in
this ad? What was the result of the ad? Was it successful or unsuccessful? I’d particularly lik
e you to
pay attention to elements
than words, though you are certainly welcome to include a discussion
of used dialogue and writing. Make sure that you are thinking about what decisions the company and
the creators of the advertisement had to make i
n order to produce what’s now in front of you.
Wednesday, March 11
you’ll present your advertisement and give us a brief overview
of what they’re persuading people of and how they’re doing it. These presentations are highly
ly, just serve as a way for students to understand how rhetoric works across a
variety of advertisements.
Presentations should be 2
not including the sharing of the
While no outside sources are necessary for this paper, other than
the advertisement itself, I’d
strongly advise you to do some personal research on the non
verbal aspects of rhetoric and how to
talk about them in your paper, some of which we’ll be discussing in class.
*JUST THE ESSAY*
I need a first draft and final draft.