Critique the Professionals: Twitter Comparison

Description

Critique the Professionals: Twitter Comparison

Description

Research 2 companies in the same industry (for example Walgreens vs CVS, or Pepsi vs Coca Cola, or Nike vs Adidas). Review no less than 6 tweets from each company and compare and contrast their communication strategies.

Resources

Twitter, company websites (if you do not have a Twitter account, you can still see what they are tweeting on the company’s website)

Assignment Expectations

Length: no more than 6 pages, double spaced (not including cover and references)

You should include screen shots of the various Tweets you are analyzing by either including them in the text or by including an appendix with each shot as a picture (this is why this assignment is much longer than other assignments).

Summarize this topic

Answer the questions

What kind of activity does each company have on Twitter? Does one or the other company Tweet more or less than the other? How many followers does each company have?

What kind of tone and language does each company use?

What kind of customer would their Tweets appeal to? Young, middle aged, old, male, female, urban, rural, etc.

What kind of promotions does each company use?

How are the strategies between these brands similar and different?

What do the replies and reTweets look like?

How can you see the future of marketing communication with platforms such as Twitter?

Conclusion

Cover page and references page, please cite any materials used including the above resources (APA or MLA format is acceptable).

Our Service Charter

1. Professional & Expert Writers: Top Grade Essays only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Top Grade Essays are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Top Grade Essays is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Top Grade Essays, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.