BUS 611 Westcliff University E Commerce Marketing of Amazon Paper

BUS 611 Westcliff University E Commerce Marketing of Amazon Paper

Question Description

I’m working on a marketing strategies discussion question and need an explanation to help me understand better.

Ignore the above line.

1.Pick a real time organization that is doing E-commerce marketing. Analyze the organizationsituation based on the SOSTAC® framework.

2.For the same organization please answer the following: a) Explain the elements of the marketing mix. Predict the changing nature of business models due to social media. Formulate a management model that can be implemented to accommodate for these factors in terms of business decisions. b) Analyze key issues in managing digital marketing.

Please answer 1 and 2 separately using the same organization. with 3 peer reviewed articles for each as reference with in-text citations.

Textbook: Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: Planning, optimizing, and integrating online marketing (5th ed.). Routledge Publishing. ISBN : 978-1138191709

BUS 611 Westcliff University E Commerce Marketing of Amazon Paper

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