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Bellevue University Asset Based Supply Chain and Logistics Paper

Bellevue University Asset Based Supply Chain and Logistics Paper

Bellevue University Asset Based Supply Chain and Logistics Paper


Conduct research surrounding potential barriers to entry for new-comers into asset-based supply chain and logistics. Taking the vantage point of a consulting firm, write a short white paper whose audience is a client that is considering starting-up an asset-based supply chain and logistics company. The paper will provide a solution for a new-comer’s entry into asset-based supply chain and logistics.

Specific sections to your white paper should include:

  • Define the audience and their concerns;
  • Potential barriers to entry for new-comers;
  • Compare and contrast potential barriers for an asset-based new-comer versus non-asset based new-comer;
  • Provide a recommended solution as to which approach (asset vs. non-asset) is best;
  • Summarize the potential benefits and return on investment from your recommendation;
  • Conclusion.

Your posting should be at least 500 words in length.



Cho, J. J., Ozment, J., & Sink, H. (2008). Logistics capability, logistics outsourcing and firm performance in an e-commerce market.

Klie, L. (2011). Marketing dollars move to interactive.

Rungtusanatham, M., Salvador, F., Forza, C., & Choi, T. Y. (2003). Supply-chain linkages and operational performance: A resource-based-view perspective.

Hillman, M. (2006). Risk and reward are found in logistics, transportation, and global trade.

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